Embracing Natural Style With Jute Rugs

Jute rugs are a timeless, natural choice that bring warmth, texture, and style to your space. Here’s everything you need to know about jute rugs from styling tips to care advice and answers to commonly asked questions.

Featuring our Naturals Scalloped Border Jute Rug. 

What Are Jute Rugs?

Jute rugs are made from natural fibres derived from the jute plant, a fast-growing, sustainable crop. Known for their durability and texture, jute rugs bring a classic, organic feel to your space. Their natural golden-brown hue complements a variety of interior styles, adding warmth and depth, but the fibre can also be dyed to achieve a range of different colours. Their timeless look combined with their affordability and versatility, makes jute rugs a perfect choice for your home.

Why You Should Choose a Jute Rug

Here are some key benefits that make jute rugs a stylish, practical, and versatile addition to your home:

• A More Sustainable Choice: Jute is a fast-growing, renewable plant that requires minimal water and pesticides, making it an eco-friendly rug option compared to many other materials.
• Biodegradable and Natural: Unlike synthetic rugs, jute rugs decompose naturally, reducing environmental impact.
• Timeless Look: The natural golden-brown hue and woven texture add warmth and character to a space that doesn’t go out of style.
• Versatile Design: Jute’s neutral tones blend effortlessly with various interior styles and the rugs can be woven into different patterns and designs.
• Customisable Colours: While naturally beige, jute can be dyed in different shades to suit any decor.
• Softer Natural Fibre: Jute has a softer texture compared to other natural fibre rugs, like sisal or seagrass, making it great for creating cosy spaces.
• Adds Natural Texture: The woven fibres bring texture and depth to a room, making it look balanced and thoughtfully styled.
  

Featuring our Naturals Squares Jute Rug.

The Difference Between Jute, Sisal, and Other Natural Fibre Rugs

Jute and sisal rugs are both popular natural fibre options, but they have distinct differences in texture, durability, and feel. Jute rugs are made from the flexible fibres of the jute plant, which are softer for natural fibres, giving them a smoother, more comfortable feel underfoot.

Sisal rugs are made from the tough, coarse fibres of the agave plant, making them more durable and better suited for high-traffic areas like hallways and entryways. Sisal has a rougher texture and is more resistant to wear, whereas jute is softer but less hard-wearing.

Many people also confuse jute with rattan, often searching for “rattan rugs” when they actually mean jute. Rattan is a rigid material typically used for furniture, not rugs. If you're looking for a natural, woven rug with a relaxed, organic look, a jute rug is likely the perfect choice.

Featuring our Circle Nova Natural Jute Rug. 

The Best Rooms to Place Jute Rugs In

Jute rugs work beautifully in a variety of spaces, adding warmth and texture to the room. In bedrooms and living rooms, a large jute rug provides a stylish yet relaxed foundation, pairing well with both modern and traditional decor. Round jute rugs are great for creating cosy corners by adding texture and dimension to reading nooks or small seating areas. While typically used indoors, some jute rugs are designed for outdoor use, read more in our Outdoor Jute Rugs Guide.

Featuring our Savannah Jute Scallop Black Natural Rug. 

How to Style Jute Rugs in Different Decor 

Jute rugs are timeless and versatile, beautifully elevating many different interior styles. 

Boho

Jute rugs are a boho staple, bringing natural texture to layered, eclectic interiors. Pair with patterned textiles, macramé, and earthy tones for a relaxed, chic vibe. Jute rugs also work perfectly when layering multiple rugs together, making the space feel effortlessly eclectic and lived-in.

Featuring our Zarla Natural Round Jute Rug. 

Coastal

With their organic, sandy tones, jute rugs are perfect for creating a breezy, coastal-inspired home. Complement them with white and pastel blue furnishings, linen fabrics, and natural wood for a light, airy feel. Add woven baskets and striped accents to enhance the relaxed, beachy aesthetic.

Featuring our Presbury Natural Diamond Jute Rug. 

Minimalist

Jute rugs bring warmth and subtle texture to minimalist interiors without overpowering the space. Their neutral tones complement clean lines, soft furnishings, and a muted colour palette. Choose a simple jute rug to ground the room while maintaining an uncluttered, serene atmosphere.

Featuring our Whitefield Boucle Black Jute Runner Rug. 

Colourful 

While naturally neutral, jute rugs can be dyed in bold hues to suit vibrant interiors. Perfect for maximalist or dopamine decor, they add fun colour while maintaining their signature woven texture and warmth.

Featuring our Spinningfields Multi-Coloured Jute Flower Rug. 

Traditional 

In classic interiors, a jute rug adds warmth and an organic touch to balance ornate furniture and intricate details. Use it as a grounding element beneath antique pieces or layer it under a Persian or wool rug for a timeless, layered effect that blends texture with elegance.

Featuring our Jute Extra Natural Brown Rug. 

Scandi 

Jute rugs fit seamlessly into Scandinavian interiors, enhancing the cosy, hygge-inspired aesthetic. Their natural fibres pair beautifully with pale woods, soft neutrals, and simple, functional furniture. Opt for a light jute rug to maintain the airy, uncluttered feel that defines this effortlessly stylish design style.

Featuring our Origins Jute Border Natural White Rug. 

Find Your Perfect Jute Rug 

Whether you’re looking for a jute area rug, jute runner rug, or round jute rug, you’ll find it in our selection. Explore our stunning collection of jute rugs and natural fibre rugs and find the perfect new addition to your home. Shop now and enjoy free UK delivery on your order. 

FAQs and Helpful Information 

How do you clean a jute rug?

Regular vacuuming is the best way to keep a jute rug clean, as it removes dust and debris from the fibres. For spills, blot immediately with a dry cloth – avoid scrubbing or using excess water, as jute is delicate and highly absorbent. For more in-depth information, read our guide on How to Clean Specific Types of Rugs. 

How do you protect a jute rug?

To extend its lifespan, keep a jute rug in a dry area and use a rug underlay to prevent slipping and excessive wear. Rotate it regularly to ensure even use, and avoid prolonged exposure to direct sunlight to prevent fading. Blot spills quickly to minimise damage.

How long do jute rugs last?

With proper care, jute rugs can last several years. Their durability depends on placement, as low-traffic areas like bedrooms and living rooms help extend their lifespan. Regular cleaning, protection from moisture, and using a rug underlay all contribute to keeping a jute rug looking great for longer.

Does water ruin a jute rug?

Yes, jute is highly absorbent, and excess moisture can cause it to weaken, stain, or develop mould and mildew. Keep jute rugs away from damp areas, and always blot spills immediately. If your jute rug gets wet, dry it as quickly as possible by placing it in a well-ventilated space.

Are jute rugs uncomfortable?

Jute rugs are softer than sisal but still have a textured, slightly coarse feel. While they may not be as plush as wool or shaggy rugs, they are comfortable enough for bare feet and work beautifully in cosy, relaxed spaces.

Can you vacuum a jute rug?

Yes, vacuuming is the best way to keep a jute rug clean. Use a suction-only setting (without a beater bar) to prevent damage to the fibres. Vacuum both sides regularly to remove dirt and dust, and shake the rug outdoors occasionally for a deeper refresh.

How do you stop a jute rug from slipping?

Avoid placing jute rugs directly on slippery surfaces like hardwood without additional grip from a non-slip rug underlay.