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Weāve seen the rise of maximalism through trends like dopamine decor and cluttercore exploring playful, cutely-crowded spaces full of colour, patterns, and personality. Maximalism was forecast by Pinterest to be one of the top interior trends of this past year and, unsurprisingly, they were right.Ā
So, what is maximalism? Why is everyone so obsessed with it? And how can it breathe new life into your home?Ā
Hereās everything you need to know about maximalist decor.

Featuring our Basket Weave Emerald & Aquamarine Rug.
When it comes to maximalism, forget restraint. If you think āhmm⦠maybe thatās too muchā, itās not. Just go for it! The phrase āless is moreā has long been applied to interior design choices, asserting the superiority of clean, minimalist aesthetics. However, maximalists fight back against this idea, declaring āmore is moreā from their colourful, eclectic homes.Ā
Maximalism isnāt about having as many things as you can, just for the sake of it. Itās about curating personal, joyful, interesting spaces that share a story. Itās pushing back against empty, impersonal interiors and embracing styling a home that feels uniquely yours.Ā
Key characteristics of maximalist decor:

Featuring our Passion Nourison Rug, with photo credit to @lilyswatercolours on Instagram.
So, now youāre as in love with maximalism as we are, how do you do it? Here are our top tips for styling a maximalist interior.Ā
Colour is the foundation of maximalist decor, it sets the tone, the mood, and the personality of your space. No more plain white walls, this is your cue to have fun. Curate a palette that feels personal and expressive, whether that means bright, joyful colours or something softer and moodier. Maximalism isnāt only about bold rainbows (though we do love those), you could choose to embrace calming pastels or a moody, gothic palette. If youāre feeling a bit unsure about exploring the exciting world of colourful interiors, read our guides on colour picking and common colour mistakes.Ā
You can bring colour into your walls, floors, furniture, really any corner you can. Whether you're adding wallpaper, colour drenching your room, adding colourful rugs, or showcasing a bold sofa, donāt forget: āMore is moreā.Ā

Photo credit to @tallulahcottage on Instagram.
Mixing and layering patterns is at the heart of maximalist design. It might feel daunting at first, but itās what brings depth, energy, and character to a room. The art lies in mixing, not matching. Itās about curating contrasts that feel intentional and expressive. Varying pattern types, sizes, and colours keeps it balanced and interesting.Ā
Read our expert guide on how to mix patterns to learn more tips and tricks.Ā

Featuring our Wilderness Peridot & Emerald Rug.
In maximalist decor, thereās no such thing as too many statement pieces. Why stop at one when you can have them all? Have statement wallpaper, a statement rug, a statement sofa. Make as many statements as you want, it's your space! Maximalism is about self-expression, so embrace the drama and let every piece tell part of your story confidently and unapologetically.

Featuring our Wonderland Floral Amber Rug.
Layering is where maximalism truly comes to life. Itās the art of mixing patterns, prints, colours, and furnishings to create a space that feels rich and inviting. Start with a foundation piece, a bold rug or colourful sofa, then build around it with patterned cushions, textured throws, and statement artwork. Contrast scales and tones to keep things balanced yet expressive. The magic lies in the mix: when colours and textures collide beautifully, your space feels vibrant, personal, and full of depth.
Get started by learning how to beautifully layer rugs.

Featuring our Sanderson Forest of Green Rug.
Embracing eclectic decor is about surrounding yourself with the things you love and letting your space tell your story. In maximalist interiors, personality is everything, from vintage treasures and travel finds to art, books, and trinkets galore! Display them proudly on shelves, sideboards, and coffee tables to create layers of meaning and interest. Thereās beauty in the mix: old with new, cute with curious, polished with imperfect. This approach transforms your home into a living gallery of memories, creativity, and self-expression.

Featuring our Vintage Think Rug in Blue with photo credit to @hmwinteriors_ on Instagram.
Most importantly, have fun with it. Maximalist decor is all about creativity and experimentation, so donāt be afraid to take risks. Try new colour combinations, rearrange your furniture, or mix patterns until it feels right. If something doesnāt work, simply start again ā thatās part of the process.Ā
Your home should evolve with you, reflecting your personality and passions. Let yourself play, explore, and enjoy the journey of curating a space that feels uniquely yours.

Featuring our Hug Rug Eco-Washable Country Paisley.
Maximalism invites you to embrace creativity, colour, and character in every corner of your home ā and the right rug can pull it all together. Whether you want a bold design, a specific colour or to explore funky rugs, our extensive range has everything you need.Ā
Find the rug that brings your maximalist vision to life. Explore our collections today and get inspired.Ā