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When the temperature drops and the days get shorter, most of us naturally look for ways to make our homes feel warmer, cosier, and more inviting. The right winter rug is one of the simplest and most stylish ways to do just that. Beyond adding texture and character, winter rugs help lock in warmth, soften hard flooring, and create that snug, layered atmosphere everyone wants at this time of year.
Whether you are refreshing a room ahead of hosting season or simply want a warmer living space, the right rug can transform how your home feels through the colder months.
Below, we share some of our favourite types of warm rugs for winter.

Featuring our Cairo Origins Multi Rug.
If you want warmth, durability, and timeless style in one, wool rugs remain the gold standard. Wool is a natural insulator, helping rooms feel warmer underfoot and reducing heat lost through cold flooring. It is also soft, springy, and wonderfully resilient, which makes it particularly well-suited to high-traffic areas.
Wool’s natural fibres take colour beautifully, so whether you prefer soft neutrals or something deeper and richer for winter, you will find a style that complements your home. Wool is also a quality, durable fibre, making wool rugs an investment in your home which will last for many winters to come.

Featuring our Scalloped Elsie Natural Brown Rug.
For those who want something traditional and showcasing beautiful rug artistry, Persian rugs are the perfect choice. Many Persian rug designs feature tones that naturally suit the season, such as deep reds, midnight blues, earthy browns, and warm golds. They are versatile and long-lasting, so you can easily style them in different rooms and with different decor. Their intricate patterns, rich colour palettes, and incredible craftsmanship make them ideal for winter styling.

Photo credit to @renovating_cartrefle on Instagram.
When warmth is your goal, fluffy rugs are the ultimate winter addition. These are the rugs you can sink your toes into on frosty mornings, and make a room feel instantly cosy and luxurious. Their deeper pile helps to insulate a room and soften the acoustics, which is especially helpful in larger or open-plan spaces where you want to create a more intimate atmosphere.
Fluffy and shaggy rugs work wonderfully in bedrooms and living rooms where comfort is key. For a laid-back, relaxing feel, choose a long-pile or faux fur design. If you want something with a little more structure but still a plush, cosy feel, low-pile shaggy styles offer the perfect in-between.
Shaggy rugs sit beautifully with natural and rustic finishes, but they can also feel modern when styled with sleek, minimalist furniture.

Featuring our Shade High Brass/Indigo Rug by Brink & Campman.
Sheepskin rugs, including faux sheepskin designs, are one of the most versatile winter layering pieces you can add to your home. Their plush texture brings instant warmth, yet they work beautifully with a range of interiors, from rustic and cabin-inspired spaces to boho chic or modern minimalist interiors. They are also excellent for layering, adding softness and dimension when placed over Persian rugs, jute rugs, or other flatweaves.
Style one beside the bed for a warm first step in the morning, drape it over an accent chair, or use it to create a cosy reading nook. However you style it, a sheepskin rug brings that soft, comforting finish every winter interior needs.

Runner rugs are a brilliant way to warm up the colder, often overlooked areas of the home. In hallways, they help soften hard flooring and create a welcoming first impression. In kitchens, runner rugs add extra warmth and comfort, and with washable runner rugs available, you don’t have to worry about cleaning them.
Runners also work beautifully in bedrooms; placing one alongside the bed means you have something soft and warm to sink your feet into first thing in the morning. Runner rugs are a stylish and practical way to bring seasonal warmth into those narrow or high-traffic spaces.

Featuring our Kollektion Caramel Rug by Villeroy and Boch.
Alongside texture, colour plays a huge role in making a home feel cosy and seasonal. Winter colour palettes steer towards warm, comforting tones inspired by nature. Think:
Whether you choose a Persian rug with deep jewel tones or a wool rug in a quiet neutral shade, these colours help create a warm, seasonal space.

Featuring our Morris & Co Trent Madder Red/Webbs Blue Rug.
From plush shaggy rugs to enduring wool rugs, there are countless ways to style your home for warmth and comfort this season. A well-chosen rug does more than keep your toes warm, it transforms your space and sets the tone for winter living.
Explore our full collections and find your perfect winter rug today.