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Wool Rugs 834 Rugs
Wool rugs bring natural warmth, softness, and durability to your space, making them a timeless choice for stylish interiors. Our collection includes everything from large wool area rugs to plush runners and round wool rugs, perfect for adding comfort to any room. Whether you're looking for a traditional design, a modern geometric style, or a multi-coloured piece, there's something to suit every home. Ideal for areas like the living room, bedroom, or office, wool rugs are naturally resilient and easy to maintain. Explore our selection to find the perfect wool rug for your space.
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Carter Rust Rug
From
Original price
£84.99
-
Original price
£409.99
Original price
£84.99
£84.99
-
£409.99
Current price
£84.99
-
80cm x 150cm Rectangle
£84.99 -
60cm x 230cm Runner
£99.99 -
120cm x 170cm Rectangle
£144.99 -
160cm x 230cm Rectangle
£264.99 -
200cm x 285cm Rectangle
£409.99
Original price
£84.99
-
Original price
£409.99
Original price
£84.99
£84.99
-
£409.99
Current price
£84.99
Lexus Terra Rug
From
Original price
£94.99
-
Original price
£404.99
Original price
£94.99
£94.99
-
£404.99
Current price
£94.99
-
90cm x 150cm Rectangle
£94.99 -
60cm x 230cm Runner
£99.99 -
120cm x 170cm Rectangle
£144.99 -
160cm x 230cm Rectangle
£264.99 -
200cm x 285cm Rectangle
£404.99
Original price
£94.99
-
Original price
£404.99
Original price
£94.99
£94.99
-
£404.99
Current price
£94.99
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Sloan Orange Rug
From
Original price
£84.99
-
Original price
£334.99
Original price
£84.99
£84.99
-
£334.99
Current price
£84.99
-
66cm x 200cm Runner
£84.99 -
100cm x 150cm Rectangle
£94.99 -
120cm x 170cm Rectangle
£119.99 -
160cm x 230cm Rectangle
£209.99 -
200cm x 300cm Rectangle
£334.99
Original price
£84.99
-
Original price
£334.99
Original price
£84.99
£84.99
-
£334.99
Current price
£84.99
York York-Terracotta Rug
From
Original price
£64.99
-
Original price
£424.99
Original price
£64.99
£64.99
-
£424.99
Current price
£64.99
-
60cm x 120cm Rectangle
£64.99 -
80cm x 150cm Rectangle
£99.99 -
68cm x 240cm Runner
£129.99 -
120cm x 170cm Rectangle
£159.99 -
160cm x 230cm Rectangle
£274.99 -
200cm x 290cm Rectangle
£424.99
Original price
£64.99
-
Original price
£424.99
Original price
£64.99
£64.99
-
£424.99
Current price
£64.99
Wire - Matrix MAX37 Orange Rug
From
Original price
£179.99
-
Original price
£669.99
Original price
£179.99
£179.99
-
£669.99
Current price
£179.99
-
70cm x 240cm Runner
£179.99 -
120cm x 170cm Rectangle
£229.99 -
160cm x 230cm Rectangle
£419.99 -
200cm x 300cm Rectangle
£669.99
Original price
£179.99
-
Original price
£669.99
Original price
£179.99
£179.99
-
£669.99
Current price
£179.99
Hague Desert Rug
From
Original price
£189.99
-
Original price
£529.99
Original price
£189.99
£189.99
-
£529.99
Current price
£189.99
-
120cm x 170cm Rectangle
£189.99 -
160cm x 230cm Rectangle
£339.99 -
200cm x 290cm Rectangle
£529.99
Original price
£189.99
-
Original price
£529.99
Original price
£189.99
£189.99
-
£529.99
Current price
£189.99
Kashqai 4301 500 Rug
From
Original price
£199.99
-
Original price
£1,329.99
Original price
£199.99
£199.99
-
£1,329.99
Current price
£199.99
-
80cm x 160cm Rectangle
£199.99 -
67cm x 275cm Runner
£289.99 -
160cm x 160cm Circle
£409.99 -
135cm x 200cm Rectangle
£429.99 -
160cm x 240cm Rectangle
£609.99 -
200cm x 200cm Circle
£639.99 -
200cm x 300cm Rectangle
£979.99 -
240cm x 340cm Rectangle
£1,329.99
Original price
£199.99
-
Original price
£1,329.99
Original price
£199.99
£199.99
-
£1,329.99
Current price
£199.99
Albi Orange Rug
From
Original price
£158.99
-
Original price
£578.99
Original price
£158.99
£158.99
-
£578.99
Current price
£158.99
-
60cm x 240cm Runner
£158.99 -
120cm x 170cm Rectangle
£208.99 -
160cm x 230cm Rectangle
£368.99 -
200cm x 300cm Rectangle
£578.99
Original price
£158.99
-
Original price
£578.99
Original price
£158.99
£158.99
-
£578.99
Current price
£158.99
Anti-Slip Rug Underlay
From
Original price
£20.52
-
Original price
£237.56
Original price
£20.52
£20.52
-
£237.56
Current price
£20.52
-
80cm x 150cm Underlay
£20.52 -
60cm x 300cm Underlay
£26.28 -
120cm x 180cm Underlay
£29.74 -
150cm x 220cm Underlay
£40.68 -
2 x 80cm x 150cm Underlay
£41.04 -
3 x 80cm x 150cm Underlay
£41.04 -
2 x 60cm x 300cm Underlay
£54.56 -
3xUnderlay60X300
£54.56 -
180cm x 290cm Underlay
£59.11 -
2 x 120cm x 180cm Underlay
£59.52 -
240cm x 340cm Underlay
£80.73 -
2 x 150cm x 220cm Underlay
£81.32 -
290cm x 390cm Underlay
£117.58 -
2 x 180cm x 290cm Underlay
£118.22 -
2 x 240cm x 340cm Underlay
£188.31 -
2 x 290cm x 390cm Underlay
£237.56
Original price
£20.52
-
Original price
£237.56
Original price
£20.52
£20.52
-
£237.56
Current price
£20.52
Country Tweed Picante Rug
From
Original price
£109.99
-
Original price
£329.99
Original price
£109.99
£109.99
-
£329.99
Current price
£109.99
-
80cm x 150cm Rectangle
£109.99 -
120cm x 170cm Rectangle
£184.99 -
160cm x 230cm Rectangle
£329.99
Original price
£109.99
-
Original price
£329.99
Original price
£109.99
£109.99
-
£329.99
Current price
£109.99
Metro Rust Rug
From
Original price
£249.99
-
Original price
£719.99
Original price
£249.99
£249.99
-
£719.99
Current price
£249.99
-
120cm x 170cm Rectangle
£249.99 -
160cm x 230cm Rectangle
£459.99 -
200cm x 290cm Rectangle
£719.99
Original price
£249.99
-
Original price
£719.99
Original price
£249.99
£249.99
-
£719.99
Current price
£249.99
Stella 47202 JC991 Rug
From
Original price
£179.99
-
Original price
£1,239.99
Original price
£179.99
£179.99
-
£1,239.99
Current price
£179.99
-
80cm x 140cm Rectangle
£179.99 -
135cm x 200cm Rectangle
£409.99 -
160cm x 230cm Rectangle
£554.99 -
200cm x 300cm Rectangle
£914.99 -
240cm x 340cm Rectangle
£1,239.99
Original price
£179.99
-
Original price
£1,239.99
Original price
£179.99
£179.99
-
£1,239.99
Current price
£179.99
Milano Terra Rug
From
Original price
£79.99
-
Original price
£239.99
Original price
£79.99
£79.99
-
£239.99
Current price
£79.99
-
80cm x 150cm Rectangle
£79.99 -
120cm x 170cm Rectangle
£134.99 -
160cm x 230cm Rectangle
£239.99
Original price
£79.99
-
Original price
£239.99
Original price
£79.99
£79.99
-
£239.99
Current price
£79.99
Ascot Rust Rug
From
Original price
£149.99
-
Original price
£719.99
Original price
£149.99
£149.99
-
£719.99
Current price
£149.99
-
80cm x 150cm Rectangle
£149.99 -
120cm x 170cm Rectangle
£249.99 -
160cm x 230cm Rectangle
£459.99 -
200cm x 290cm Rectangle
£719.99
Original price
£149.99
-
Original price
£719.99
Original price
£149.99
£149.99
-
£719.99
Current price
£149.99
Tangier - Matrix MAX43 Terra Rug
From
Original price
£419.99
-
Original price
£669.99
Original price
£419.99
£419.99
-
£669.99
Current price
£419.99
-
160cm x 230cm Rectangle
£419.99 -
200cm x 300cm Rectangle
£669.99
Original price
£419.99
-
Original price
£669.99
Original price
£419.99
£419.99
-
£669.99
Current price
£419.99
Matrix Asiatic 105 Signature Rust Rug
From
Original price
£299.99
-
Original price
£889.99
Original price
£299.99
£299.99
-
£889.99
Current price
£299.99
-
120cm x 170cm Rectangle
£299.99 -
160cm x 230cm Rectangle
£539.99 -
200cm x 300cm Rectangle
£889.99
Original price
£299.99
-
Original price
£889.99
Original price
£299.99
£299.99
-
£889.99
Current price
£299.99
Matrix Asiatic 88 Klotski Terracotta Rug
From
Original price
£299.99
-
Original price
£889.99
Original price
£299.99
£299.99
-
£889.99
Current price
£299.99
-
120cm x 170cm Rectangle
£299.99 -
160cm x 230cm Rectangle
£539.99 -
200cm x 300cm Rectangle
£889.99
Original price
£299.99
-
Original price
£889.99
Original price
£299.99
£299.99
-
£889.99
Current price
£299.99
Dotty Gold Rug
From
Original price
£348.99
-
Original price
£998.99
Original price
£348.99
£348.99
-
£998.99
Current price
£348.99
-
120cm x 170cm Rectangle
£348.99 -
160cm x 230cm Rectangle
£638.99 -
200cm x 300cm Rectangle
£998.99
Original price
£348.99
-
Original price
£998.99
Original price
£348.99
£348.99
-
£998.99
Current price
£348.99
Natural World Fox Rug
From
Original price
£279.99
-
Original price
£459.99
Original price
£279.99
£279.99
-
£459.99
Current price
£279.99
-
120cm x 180cm Rectangle
£279.99 -
160cm x 230cm Rectangle
£459.99
Original price
£279.99
-
Original price
£459.99
Original price
£279.99
£279.99
-
£459.99
Current price
£279.99
Rise Rust Rug
From
Original price
£309.99
-
Original price
£889.99
Original price
£309.99
£309.99
-
£889.99
Current price
£309.99
-
120cm x 170cm Rectangle
£309.99 -
160cm x 230cm Rectangle
£559.99 -
200cm x 290cm Rectangle
£889.99
Original price
£309.99
-
Original price
£889.99
Original price
£309.99
£309.99
-
£889.99
Current price
£309.99
Torino Terracotta Rug
From
Original price
£309.99
-
Original price
£869.99
Original price
£309.99
£309.99
-
£869.99
Current price
£309.99
-
120cm x 170cm Rectangle
£309.99 -
160cm x 230cm Rectangle
£549.99 -
200cm x 290cm Rectangle
£869.99
Original price
£309.99
-
Original price
£869.99
Original price
£309.99
£309.99
-
£869.99
Current price
£309.99
Sanderson Amanpuri Russet 145103 Rug
From
Original price
£609.99
-
Original price
£2,139.99
Original price
£609.99
£609.99
-
£2,139.99
Current price
£609.99
-
140cm x 200cm Rectangle
£609.99 -
170cm x 240cm Rectangle
£865.99 -
200cm x 280cm Rectangle
£1,255.99 -
250cm x 350cm Rectangle
£2,139.99
Original price
£609.99
-
Original price
£2,139.99
Original price
£609.99
£609.99
-
£2,139.99
Current price
£609.99
Scion Hand Tufted Mr Fox Cinnamon Orange 25303 Rug
From
Original price
£245.00
-
Original price
£526.00
Original price
£245.00
£245.00
-
£526.00
Current price
£245.00
-
90cm x 150cm Rectangle
£245.00 -
120cm x 180cm Rectangle
£401.00 -
140cm x 200cm Rectangle
£526.00
Original price
£245.00
-
Original price
£526.00
Original price
£245.00
£245.00
-
£526.00
Current price
£245.00
Sanderson Stapleton Park - Navy Burnt Orange 45318 Rug
From
Original price
£635.00
-
Original price
£2,229.00
Original price
£635.00
£635.00
-
£2,229.00
Current price
£635.00
-
140cm x 200cm Rectangle
£635.00 -
170cm x 240cm Rectangle
£905.00 -
200cm x 280cm Rectangle
£1,309.00 -
250cm x 350cm Rectangle
£2,229.00
Original price
£635.00
-
Original price
£2,229.00
Original price
£635.00
£635.00
-
£2,229.00
Current price
£635.00
Kasbah KB2025 Terracotta Rug
From
Original price
£254.99
-
Original price
£434.99
Original price
£254.99
£254.99
-
£434.99
Current price
£254.99
-
120cm x 170cm Rectangle
£254.99 -
150cm x 230cm Rectangle
£434.99
Original price
£254.99
-
Original price
£434.99
Original price
£254.99
£254.99
-
£434.99
Current price
£254.99
Ombre OM02 Rust Rug
From
Original price
£349.99
-
Original price
£759.99
Original price
£349.99
£349.99
-
£759.99
Current price
£349.99
-
70cm x 240cm Runner
£349.99 -
120cm x 170cm Rectangle
£419.99 -
160cm x 230cm Rectangle
£759.99
Original price
£349.99
-
Original price
£759.99
Original price
£349.99
£349.99
-
£759.99
Current price
£349.99
Albany Asiatic Grid Rust Rug
From
Original price
£89.99
-
Original price
£449.99
Original price
£89.99
£89.99
-
£449.99
Current price
£89.99
-
80cm x 150cm Rectangle
£89.99 -
120cm x 170cm Rectangle
£149.99 -
160cm x 230cm Rectangle
£289.99 -
200cm x 290cm Rectangle
£449.99
Original price
£89.99
-
Original price
£449.99
Original price
£89.99
£89.99
-
£449.99
Current price
£89.99
Halo Clay Rug
From
Original price
£518.99
-
Original price
£818.99
Original price
£518.99
£518.99
-
£818.99
Current price
£518.99
-
160cm x 230cm Oval
£518.99 -
200cm x 290cm Octagon
£818.99
Original price
£518.99
-
Original price
£818.99
Original price
£518.99
£518.99
-
£818.99
Current price
£518.99
Infinity Copper Rug
From
Original price
£298.99
-
Original price
£888.99
Original price
£298.99
£298.99
-
£888.99
Current price
£298.99
-
120cm x 170cm Rectangle
£298.99 -
160cm x 230cm Rectangle
£538.99 -
200cm x 300cm Rectangle
£888.99
Original price
£298.99
-
Original price
£888.99
Original price
£298.99
£298.99
-
£888.99
Current price
£298.99
Matrix Asiatic 85 Arches Amber Rug
From
Original price
£299.99
-
Original price
£889.99
Original price
£299.99
£299.99
-
£889.99
Current price
£299.99
-
120cm x 170cm Rectangle
£299.99 -
160cm x 230cm Rectangle
£539.99 -
200cm x 300cm Rectangle
£889.99
Original price
£299.99
-
Original price
£889.99
Original price
£299.99
£299.99
-
£889.99
Current price
£299.99
Canvas 05 Collage Rug
From
Original price
£278.99
-
Original price
£798.99
Original price
£278.99
£278.99
-
£798.99
Current price
£278.99
-
120cm x 170cm Rectangle
£278.99 -
160cm x 230cm Rectangle
£508.99 -
200cm x 290cm Rectangle
£798.99
Original price
£278.99
-
Original price
£798.99
Original price
£278.99
£278.99
-
£798.99
Current price
£278.99
Avalon Rust Rug
From
Original price
£208.99
-
Original price
£598.99
Original price
£208.99
£208.99
-
£598.99
Current price
£208.99
-
120cm x 170cm Rectangle
£208.99 -
160cm x 230cm Rectangle
£378.99 -
200cm x 290cm Rectangle
£598.99
Original price
£208.99
-
Original price
£598.99
Original price
£208.99
£208.99
-
£598.99
Current price
£208.99
Maze Asiatic Rust Rug
From
Original price
£248.99
-
Original price
£888.99
Original price
£248.99
£248.99
-
£888.99
Current price
£248.99
-
120cm x 170cm Rectangle
£248.99 -
160cm x 230cm Rectangle
£458.99 -
200cm x 290cm Rectangle
£888.99
Original price
£248.99
-
Original price
£888.99
Original price
£248.99
£248.99
-
£888.99
Current price
£248.99
Vigo Rust Rug
From
Original price
£259.99
-
Original price
£729.99
Original price
£259.99
£259.99
-
£729.99
Current price
£259.99
-
120cm x 170cm Rectangle
£259.99 -
160cm x 230cm Rectangle
£469.99 -
200cm x 290cm Rectangle
£729.99
Original price
£259.99
-
Original price
£729.99
Original price
£259.99
£259.99
-
£729.99
Current price
£259.99
Scion Hand Tufted Mr Fox Mint Poppy 025313 Rug
From
Original price
£245.00
-
Original price
£526.00
Original price
£245.00
£245.00
-
£526.00
Current price
£245.00
-
90cm x 150cm Rectangle
£245.00 -
120cm x 180cm Rectangle
£401.00 -
140cm x 200cm Rectangle
£526.00
Original price
£245.00
-
Original price
£526.00
Original price
£245.00
£245.00
-
£526.00
Current price
£245.00
Harlequin Dahlia Coral Wilderness Rug
From
Original price
£578.00
-
Original price
£1,996.00
Original price
£578.00
£578.00
-
£1,996.00
Current price
£578.00
-
140cm x 200cm Rectangle
£578.00 -
170cm x 240cm Rectangle
£775.00 -
200cm x 280cm Rectangle
£1,123.00 -
250cm x 350cm Rectangle
£1,996.00
Original price
£578.00
-
Original price
£1,996.00
Original price
£578.00
£578.00
-
£1,996.00
Current price
£578.00
Harlequin Atoll Auburn Stone 142500 Rug
From
Original price
£578.00
-
Original price
£1,996.00
Original price
£578.00
£578.00
-
£1,996.00
Current price
£578.00
-
140cm x 200cm Rectangle
£578.00 -
170cm x 240cm Rectangle
£775.00 -
200cm x 280cm Rectangle
£1,123.00 -
250cm x 350cm Rectangle
£1,996.00
Original price
£578.00
-
Original price
£1,996.00
Original price
£578.00
£578.00
-
£1,996.00
Current price
£578.00
Harlequin Rosita Harissa 140402 Rug
From
Original price
£578.00
-
Original price
£1,996.00
Original price
£578.00
£578.00
-
£1,996.00
Current price
£578.00
-
140cm x 200cm Rectangle
£578.00 -
170cm x 240cm Rectangle
£775.00 -
200cm x 280cm Rectangle
£1,123.00 -
250cm x 350cm Rectangle
£1,996.00
Original price
£578.00
-
Original price
£1,996.00
Original price
£578.00
£578.00
-
£1,996.00
Current price
£578.00
Sanderson Cantaloupe Burnt Orange 145203 Rug
From
Original price
£609.99
-
Original price
£2,139.99
Original price
£609.99
£609.99
-
£2,139.99
Current price
£609.99
-
140cm x 200cm Rectangle
£609.99 -
170cm x 240cm Rectangle
£865.99 -
200cm x 280cm Rectangle
£1,255.99 -
250cm x 350cm Rectangle
£2,139.99
Original price
£609.99
-
Original price
£2,139.99
Original price
£609.99
£609.99
-
£2,139.99
Current price
£609.99
Scion Hand Tufted Mr Fox Aqua 25308 Rug
From
Original price
£245.00
-
Original price
£526.00
Original price
£245.00
£245.00
-
£526.00
Current price
£245.00
-
90cm x 150cm Rectangle
£245.00 -
120cm x 180cm Rectangle
£401.00 -
140cm x 200cm Rectangle
£526.00
Original price
£245.00
-
Original price
£526.00
Original price
£245.00
£245.00
-
£526.00
Current price
£245.00
Scion Hand Tufted Mr Fox Denim 25318 Rug
From
Original price
£245.00
-
Original price
£526.00
Original price
£245.00
£245.00
-
£526.00
Current price
£245.00
-
90cm x 150cm Rectangle
£245.00 -
120cm x 180cm Rectangle
£401.00 -
140cm x 200cm Rectangle
£526.00
Original price
£245.00
-
Original price
£526.00
Original price
£245.00
£245.00
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£526.00
Current price
£245.00
Sanderson Poppies - Red Orange 45700 Rug
From
Original price
£635.00
-
Original price
£2,229.00
Original price
£635.00
£635.00
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£2,229.00
Current price
£635.00
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140cm x 200cm Rectangle
£635.00 -
170cm x 240cm Rectangle
£905.00 -
200cm x 280cm Rectangle
£1,309.00 -
250cm x 350cm Rectangle
£2,229.00
Original price
£635.00
-
Original price
£2,229.00
Original price
£635.00
£635.00
-
£2,229.00
Current price
£635.00
Nexus Fine Lines Silver Orange Rug
From
Original price
£509.99
-
Original price
£909.99
Original price
£509.99
£509.99
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£909.99
Current price
£509.99
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120cm x 170cm Rectangle
£509.99 -
160cm x 230cm Rectangle
£909.99
Original price
£509.99
-
Original price
£909.99
Original price
£509.99
£509.99
-
£909.99
Current price
£509.99
Kelims Traditional and Modern KM 05 Rug
From
Original price
£219.99
-
Original price
£219.99
Original price
£219.99
£219.99
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£219.99
Current price
£219.99
-
120cm x 170cm Rectangle
£219.99
Original price
£219.99
-
Original price
£219.99
Original price
£219.99
£219.99
-
£219.99
Current price
£219.99
Wool rugs are a timeless addition to your home, offering natural warmth, durability, and effortless style. Their soft, resilient fibres make them a practical yet luxurious choice, whether you're looking for a large wool rug to anchor your living room, a wool runner to add warmth to a hallway, or a round wool rug to soften a smaller space. With their natural insulating properties, wool rugs help maintain warmth in the winter while keeping rooms cool in the summer, making them a versatile choice for every season.
The beauty of wool rugs lies in their variety. Cream, beige, and white wool rugs create a light, airy feel, perfect for Scandinavian or minimalist interiors, while a grey wool rug offers a sleek, modern touch. For a more traditional look, opt for Persian-inspired patterns or intricate handwoven designs, which add character and charm to both classic and contemporary homes. Textured wool rugs, such as flatweaves, shaggy rugs, and high-pile options, add depth and interest, making them perfect for layering. In bedrooms and cosy living spaces, a plush high-pile wool rug enhances comfort, while low-pile, flatweave, and washable options work well in high-traffic areas like dining rooms and hallways. For more inspiration, read our wool rugs style guide.
Whether you're searching for a circular wool rug to complete a reading nook or a runner rug for a stylish hallway update, our wool rug collection has something for every space. Explore our range today and find the perfect balance of luxury, practicality, and timeless design.
FAQs and Helpful Information
How do you clean a wool rug?
To clean a wool rug, vacuum it regularly using a suction-only setting. Shake it out to remove dust and debris. For stains, blot with a mild detergent and cold water. Avoid excessive moisture, and consider professional cleaning for a deep clean once a year. For more information read our guide on how to clean a wool rug.
How should you vacuum a wool rug?
Use a vacuum without a rotating brush to prevent fibre damage. Set it to low suction and vacuum in the direction of the pile. Vacuum both sides occasionally to remove deep-set dust, and shake the rug outside for extra freshness.
How do you remove stains from a wool rug?
Blot spills immediately with a clean cloth – never rub, as this pushes stains deeper. Use a mixture of cold water and mild wool-safe detergent or try using baking soda for stubborn stains. Test any cleaner on a small area first. For tough stains, a professional wool rug cleaner is recommended.
Do wool rugs shed, and how can you reduce shedding?
Yes, wool rugs naturally shed, especially when new. Regular vacuuming with a suction-only attachment helps remove loose fibres. Avoid pulling stray fibres, trim them instead. Over time, shedding decreases as the fibres settle. For more information, read our guide on how to make a wool rug stop shedding.
Can you use water to clean a wool rug?
Yes, but in moderation. Wool absorbs moisture, so excessive water can cause shrinkage or mould and mildew. Use a damp cloth for spot cleaning and ensure the rug dries completely. For a full clean, use a wool-safe shampoo or seek professional cleaning.
How do you remove pet hair from a wool rug?
Use a rubber broom, dampened rubber gloves, or a vacuum with a pet hair attachment to lift embedded pet hair. Regular vacuuming helps, but for stubborn fur, lightly mist the rug with water before sweeping with a rubber brush.
How long do wool rugs last with proper care?
A high-quality wool rug can last 20–50 years with proper care. Regular vacuuming, prompt stain removal, and professional cleaning every couple of years keep wool rugs looking fresh and durable for decades.