All our rugs are delivered FREE OF CHARGE to UK mainland addresses from our Oxfordshire base.
We work directly with suppliers to guarantee you the lowest possible price for your rug. If you manage to find your rug cheaper elsewhere, we'll refund the difference - no questions asked!
See our full price promise for details of how to claim.
We want to make sure you're totally happy with your purchase. If for any reason you're not happy with your purchase, just return it for a full refund
We pride ourselves on our outstanding customer service. With over 50,000 happy customers, our Oxfordshire-based team is rated 5-stars on independent review site Shopper Approved.
There’s a reason that natural fibres are so popular when it comes to modern rug design. Tough, resilient, and long-lasting by their very nature, there are plenty of natural fibres used in the manufacture of today’s rugs. But there’s one in particular that we’d like to focus on today: jute. Maybe you’ve heard of it, maybe you haven’t; but either way, by the end of today’s article, you’ll know everything you need to know about jute rugs.
What is jute?
In a nutshell, jute is a vegetable fibre sourced from plants that grows in areas around India and Bangladesh. It’s a strong, coarse, durable fibre, which makes it ideal for use in materials that need those same properties. For example, you may have encountered jute as part of a hessian sack or the twine often used in garden centres. Because jute is so hard-wearing, rugs made from this material are often recommended for use either inside or outside. Likewise, the tough and durable nature of jute means that the lifespan of jute rugs is many years longer than other fabrics – especially synthetic ones.
The benefits of jute rugs
So why would you choose a jute rug for your home, rather than another type of fibre? Well, first and foremost, it’s very much a question of aesthetics. Jute is actually known as the ‘golden fibre’, because in its raw form it has a rich golden colour made up of long strands, almost like thick horse hair. The natural qualities of jute mean that it can bring a lovely natural tone to any colour scheme. In addition, jute offers all of the benefits we mentioned above: durability, stain-resistance, and longevity.
Which jute rug is for you?
Now that you’re familiar with both jute as a fibre and the benefits it can bring as part of a rug, let’s get into specifics. Here at Rugs Direct, we stock a number of different jute rugs, all of which boast the visual appeal and practical benefits these rugs provide. The Jute Loop range by Asiatic is perhaps the best example of jute rugs, which pieces that reflect the best qualities of the material. For example, the Jute Loop Natural Rug is a great plain piece with a real natural charm, whereas the Jute Loop Charcoal & Red Stripe is something a little different, with both colour and practicality.
If you'd like to explore more of what jute rugs have to offer, you can discover our full range of jute rugs online right now. Or, if you have a question about a jute rug or any other natural fibre pieces, just call our friendly team today on 0845 838 8638
